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The New Rules of Lead Generation: Book Review

The Effective Marketer

The first 5 chapters set up the stage and are great for someone new to marketing or that is interested in getting a better understanding of lead generation. First, the author presents the reader with the AIDA framework, a model that every marketer should know. The Basics and More. Book Review Lead generation book david t.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

The first 5 chapters set up the stage and are great for someone new to marketing or that is interested in getting a better understanding of lead generation. First, the author presents the reader with the AIDA framework, a model that every marketer should know. The Basics and More. Book Review Lead generation book david t.