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How email engagement can shape your content strategy

Liveintent

As Kerel Cooper, our SVP of global marketing, explained in a September eMarketer podcast , “You can actually start to rely much more on the engagements within newsletters to impact and inform your marketing and your content strategy moving forward.” So the sock and apparel brand reduced the frequency of their messages.

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Keeping Up With The Joneses: 8 Ways to Stay on the Cutting Edge of Your Industry

Hubspot

Alternatively, you could go the route of focus groups, which involve gathering a targeted group of customers or potential customers and asking them a set of questions in a group setting. Another good option is to follow relevant social media accounts and use HubSpot’s Social Inbox to aggregate your updates.