Aggregators, DemandBase, Open Rate and Telemarketing

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

Building Agility Throughout Your Martech Stack

Full Circle Insights

APRIL 15, 2021

Data on clicks and open rates is useful, but it doesn’t resonate beyond the marketing department. But if you can aggregate the data in a single source of truth and connect it with sales, you can measure impact on the funnel and accurately attribute revenue. Demandbase Attribution Debate Yields Surprises.

Sales Management

Sales Management Lead Ranking Marketing Attribution Multi-Touch Attribution

B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

Building Agility Throughout Your Martech Stack

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