Online Display Advertising; An Overview & Benefits
NuSpark Consulting
NOVEMBER 17, 2017
You can also target IP addresses and households, computers or mobile app placements, and most importantly, based on data compiled by data aggregators like Experian for B2C and Bombora for B2B, audiences most likely to be interested in your business or products. Issues like banner blindness, click fraud, and visibility certainly exist.
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