Remove Aggregators Remove Cable Remove Privacy Remove Privacy Protection
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2024 Predictions: Advertising and digital media

Martech

In addition, the increased need for privacy protections will likely further push brands toward adopting more efficient — and controllable — campaign executions. Instead of flipping through a thousand channels on a single cable service provider, cord-cutters have to sift through a seemingly endless menu of separate apps.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Heatmaps are cheaper alternatives, but here’s where you’ll have to make concessions: No clear direction on the next moves As amazing as they are in aggregating digital experiences on websites and apps, heatmaps do not tell you what you should do about the splotches of colors you’re looking at. Imagine aggregating this data.