Remove Aggregators Remove Bandwidth Remove Blast Campaigns Remove Differentiation
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B2B Lead Management Market Heats Up

Online Marketing Institute

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Smaller firms typically don't have the resource bandwidth to make this rotation feasible either.

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Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?

Hubspot

The pins are aggregated on 'boards' that often follow a common theme. If someone asked you to define what all the major social networks did – Facebook, Twitter, LinkedIn, YouTube – it’s pretty easy to differentiate them from one another. And Pinterest is no different! So, Which Should You Choose?