Bandwidth, Blast Campaigns and Differentiation

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Bandwidth

Blast Campaigns

Differentiation

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Smaller firms typically don't have the resource bandwidth to make this rotation feasible either.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?

Hubspot

MARCH 29, 2012

If someone asked you to define what all the major social networks did – Facebook, Twitter, LinkedIn, YouTube – it’s pretty easy to differentiate them from one another. And until Google+ can differentiate itself further, it’s not likely users will spend more than a few minutes a month on there, either.

Social Networks

Social Networks Network Marketing Social Marketing Google

B2B Marketing Zone

B2B Lead Management Market Heats Up

Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?

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