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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Data-driven marketing The analysis of data about companies or consumers, to gain marketing insight and make better decisions.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Data-driven marketing The analysis of data about companies or consumers, to gain marketing insight and make better decisions.