41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Although it's an aggregate metric, it's critical. Marketing/Sales Qualified Leads (volume # towards goal). ROAS (booked revenue/media fees).
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