Webbiquity

AUGUST 1, 2023

But how can you make the most of it, quickly driving traffic and building an audience? Pay-per-Click (PPC) Advertising Although paid search or display ad clicks have no impact on organic search engine rankings, they can increase the site’s online presence , drive additional traffic, and broaden market awareness.

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Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging.

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The Point

FEBRUARY 8, 2011

The 42-page white paper includes insights from industry thought leaders such as Ardath Albee, Jay Baer, Kristin Zhivago, as well as yours truly (see Page 13). Specifically, smart B2B marketers will wake up to the fact that blogs can also be prime sources of a) search traffic, and b) net new sales leads.

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