Remove Adwords Remove Cost per Lead Remove Industry CMS Remove Press
article thumbnail

The Big List of Content Marketing Acronyms

Brandpoint

Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies. B2C, opposite of B2B, refers to companies that sell their products or services directly to consumers. CMS: Content Management System.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

One of the biggest business benefits of implementing an inbound marketing strategy and utilizing inbound marketing software is the ability to execute closed-loop marketing. A conversion path is a series of website-based events that facilitate lead capture. 19) Content Management System (CMS). 24) Cost-per-Lead (CPL).