Adwords Cost per Lead CTR Press 
Brandpoint
JUNE 24, 2021
In AdWords, lower your CPA by increasing your Quality Score. CPC: Cost-per-Click. This is the amount spent for every click on your ad content when employing a pay per click advertising campaign. CPL: Cost-per-Lead. CTR: Clickthrough Rate. So, clicks / impressions = CTR.
Hubspot
MARCH 10, 2016
Regardless of your monthly revenue, if your average customer does not stick around long enough for you to at least break even on your customer acquisition costs, you’re in trouble. 15) Clickthrough Rate (CTR). 24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead.
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