Remove Adwords Remove Buy Remove Cost per Acquisition Remove Sales Qualified Opportunity
article thumbnail

The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Directive Agency

In other words, you need to think about the entire audience, the entire buying experience, and then position your brand, your website throughout in as many places as possible. And one of the first things they asked us is, “ We’re spending quite a bit on AdWords but I really don’t want to be doing that anymore.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

2: Marketing Qualified Leads (MQLs). . They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. 3: Sales Qualified Leads (SQLs). . They have shown a clear intent to buy, and are willing and ready to do so. 5: Opportunities. .