How To Decide Whether Marketo RCA Is Right For You
SEPTEMBER 27, 2016
The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM. What Is Revenue Cycle Analytics (i.e. Marketo Revenue Cycle Analytics (RCA) is a set of reporting tools that helps marketers analyze their campaigns (i.e.
5 Stages of Marketing Operations, the Unicorns of B2B Marketing
DECEMBER 14, 2015
They’re the role that attacks the data, operates the martech stack, consolidates the numbers, and optimizes the strategy. They’re responsible for developing lead criteria and scoring systems and then integrating that data with the CRM.
Marketing Automation Trends for 2010
JANUARY 12, 2010
The need for new analytical skills. Renewed focus on data quality. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Access to this data is the foundation for making budgetary and, when necessary, process changes.