LeadSloth

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Measure Your ROI on Social Media Leads

LeadSloth

I first used it inside AdWords, in which they offered cross-media conversion tracking. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. Tracking where a visitor comes from is not a new technique. You can’t see data on individual users.

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Marketing Automation Trends for 2010

LeadSloth

The need for new analytical skills. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. These are the trends that are mentioned most often: Improved ROI & Reporting. Creation of buyer-centric content.