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Your website must adapt based on data

Biznology

So far, my career in marketing has been very much focused on the small and medium sized business (SMB), including non-profits, startups, tech companies, and even the social side of enterprises. I remember, years ago, that Amazon was doing this. To me, this was very cool but well out of range of everyone but an Amazon or an Ebay.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. For example, Amazon, Apple, and Nike are primarily B2C companies. 8) Bottom of the Funnel. Since we’re going alphabetically, the last part of the funnel process is first!