When you don’t have time for an elevator pitch.
The Content Factor
MARCH 15, 2013
This Haiku became a Google Adword ad, and ended up with the highest click through rate of any ad we ran that quarter. A recent story entitled Five Lessons on Compelling Content from Australian Football from the Content Marketing Institute caught my attention. With an intriguing title like that I couldn’t resist. One of the lessons discussed was about the power of storytelling to attract and retain loyal fans.