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3 Ways Content Fuels Your Online Reputation Management Strategy

Brandpoint

Microsites. While social media and blogs are typically used to grow a business’s online presence, businesses are also exploring microsites as a reputation management strategy. A microsite is a small domain with a few highly targeted pages. Address frequently asked questions (FAQs). Be transparent. Branded Articles.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. AT&T supports a social cause with a microsite while also building awareness for its new app. Advertorials. Frequently Asked Questions (FAQs).

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. AT&T supports a social cause with a microsite while also building awareness for its new app. Advertorials. Frequently Asked Questions (FAQs).