article thumbnail

3 Ways Brands Can Make Native Advertising More Effective in 2017

Contently

Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers. The reason why became clear in our focus groups. “I Prioritize correct targeting for paid distribution. Insist upon clear labeling.

article thumbnail

8 Content Distribution Ideas to Meet Your Brand’s Goals

Moz

Once you have your goals and your brand’s unique angle nailed down, you’ll also need to prioritize your means of content distribution. This post will help you zero in on what distribution channels make the most sense for your goals, and how to create content that will perform well in them. Syndication. Goal: Organic acquisition.