Phony Testimonials and Dumb Social Proof
Writing on the Web
JULY 7, 2010
“This product has only been used in testing and focus groups; here’s some feedback from initial reviewers.. Share this on Facebook. Advertorials: Step 7- Provide Proof. If you don’t have previous clients to give you quotes, say so. Build trust by being trustworthy. Share this on Bebo.
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