ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
Ambal's Amusings
SEPTEMBER 17, 2009
Keeping a Closer Eye on Content ROI – CMO Council. Here’s a stat that will make you feel better: A recent study of business-to-business buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale! MarketingSherpa. Ardath Albee.
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