41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
Knowing how much revenue was generated by the marketing team is one of the first steps in understanding the ROI. . . #10: 10: Return on Investment (ROI). . The latter needs to be larger in order justify continued investment. . . The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. .
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