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Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More

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In fact, Social Media Examiner found that 55% of social media marketers use Facebook as their primary platform, and eMarketer learned that nearly 68% of all social media ad spending is on Facebook Ads. 10 Strategies for Facebook Advertising. 1) Keep track of qualitative metrics. You also need to be mindful of what you’re measuring.