Remove Advertising ROI Remove Clickthrough Remove Cost per Lead Remove Hubspot
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The faster the follow-up with an SQL, the higher the close rate. . 4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. 10: Return on Investment (ROI). .

article thumbnail

Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More

Hubspot

Whether you’ve been advertising on Facebook for years or are just starting out, check out these lessons from the pros to maximize your social media advertising ROI. 10 Strategies for Facebook Advertising. 1) Keep track of qualitative metrics. 9) Focus on the mobile experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Big List of Content Marketing Acronyms

Brandpoint

CPC is one of a few advertising options when creating new campaigns on most platforms. CPL: Cost-per-Lead. Calculate how much it costs to secure a new lead by using a simple formula: marketing spend / total new leads = cost-per-lead (CPL). CTR: Clickthrough Rate.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. BR: Bounce Rate. At HubSpot, we think COS (Content Optimization System) is better than CMS. CPL: Cost-per-Lead.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. 15) Clickthrough Rate (CTR). At HubSpot, we think COS is better than CMS. 24) Cost-per-Lead (CPL).