Convince & Convert

OCTOBER 12, 2010

If you’re using banner advertising (how wonderfully old-fashioned of you!) The ROI – while still imprecise – is at its core at least – numerical. CPC, eCPM, and CPS are your bread and butter. Your response should be simple.

Social Media 125

Social Media ROI Media Marketing Budget 125

Outbrain

NOVEMBER 29, 2020

Just a split-second glimpse of the white curly font and banner against the bold red background is enough to fire up the brain’s recognition engine. Even so, the brand awareness KPIs set in step 2 are the benchmark to measure the return on investment of your brand awareness activities. The Coke company is an icon.

Branding 49

Branding Brand Identity Paid Search Agency High Quality Lead 49

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84