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9 call analytics platforms for marketing teams to consider

Martech

Conversation Intelligence automatically records and transcribes inbound phone calls in real time and pairs with Call Tracking to classify, qualify, and quantify conversations using keywords that the user defines. It also offers a variety of services to maximize advertising ROI and call handler performance.

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How to Calculate Social Marketing ROI

Paul Gillin

We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. We’re conflicted about the whole ROI debate. ROI analysis enforces rigor that leads to better decisions. We know these investments make people feel better.

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