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Virtual events: The ultimate marketers’ guide

Martech

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. Here’s what’s inside: What is a “virtual event”? Virtual event history.

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The Ultimate Guide to Video Marketing

Hubspot

But video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels.