Account-based Marketing Benchmarks: Blocks for a Solid Foundation
DealSignal
MARCH 28, 2023
Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. Systems/Mediums: Where am I seeing the best conversion rates, the best ROI? Direct mail?
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