Adobe Experience Cloud Blog

MAY 12, 2016

While you can certainly reach your audience on other channels, like social media or display ads, the problem with focusing all your efforts on these channels is that they’re ever-changing. For example, do they purchase more or talk more favorably about you? Top-of-Funnel (TOFU). Middle-of-Funnel (MOFU).

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Hubspot

NOVEMBER 12, 2014

The potential buyer may or may not end up purchasing/adopting that product or service. They are the four steps of the now somewhat-outdated Purchase Funnel (although most agree the funnel is much more complex than what is represented in this traditional model), wherein customers travel from awareness to purchase.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28

Albacross

AUGUST 7, 2018

In a nutshell, lead nurturing is the process of developing relationships with potential buyers, and moving them down your sales funnel. With lead nurturing, you’re reaching out to your consumers via different touch points, and providing them with the information they need to move on to the next stage of the Buyer’s Journey.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Albacross

JULY 11, 2019

Lead nurturing is the process of developing relationships with potential buyers, and moving them down your sales funnel. The numbers don’t lie: On average, 50% of the leads in any system are not yet ready to make a purchase. Will buy without prompting, but can be persuaded to make a larger purchase. What Is Lead Nurturing?

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88