Advertising Benchmark Cost per Acquisition CPL MQL 
Metadata
SEPTEMBER 1, 2022
Every year we release our Paid Social Benchmark Report. Cost per acquisition (CAC). Cost per acquisition (CAC) is pretty simple. How much does it cost you to acquire a paying customer? Cost per lead (CPL). Customer Marketing. Customer lifetime value (CLTV).
SnapApp
APRIL 4, 2018
4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. CPL thresholds will vary quite a bit based on the product and industry. It’s important to establish a benchmark.
Metadata
JANUARY 8, 2024
Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. We agree with that advice, too. Want to learn more about Metadata? Schedule a demo today.
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