Remove Advertising Benchmark Remove Broadcasting Remove Doubleclick Remove Fulfillment
article thumbnail

Pressure

Content Standard

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Meaning the average person clicks on 1.7

article thumbnail

Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Meaning the average person clicks on 1.7