Remove Advertising Benchmark Remove Barriers Remove Doubleclick Remove Fulfillment
article thumbnail

Pressure

Content Standard

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Many of these enterprise teams reorganized as a way to break down barriers within their marketing departments. A skeptic might look at this data and land on the idea that a higher-than-50-percent benchmark in all areas equates to success.

article thumbnail

Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Many of these enterprise teams reorganized as a way to break down barriers within their marketing departments. A skeptic might look at this data and land on the idea that a higher-than-50-percent benchmark in all areas equates to success.