Online Display Advertising, Targeting, and Capturing Leads
NuSpark Consulting
SEPTEMBER 9, 2012
The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). Cost models- CPM, CPA, CPL. You can find interested customers, such as sports enthusiasts, and show them relevant ads as they browse sites across the Google Display Network. Gender and Age.
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