What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples
Martech Advisor
NOVEMBER 1, 2019
They can be considered modern advertorials. If you have used Google AdSense or Media.net on your website, you might know that the ads are relevant to your website content. According to IAB Europe , native ads can receive a CTR up to 0.3%, whereas eMarketer found it to be 0.8%. Branded Content. Native Advertising Best Practices.
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