Ads CRM De-duplication Privacy 
Martech Advisor
DECEMBER 27, 2019
Not managing the data properly can cause process inefficiencies, data duplications, and can incur penalties for non-adherence to data regulatory compliances. There needs to be a method to collect, de-silo, process, and manage internal and external data, and this is where data governance comes in. Data Governance Guiding Principles.
Martech Advisor
OCTOBER 15, 2019
CDM is also the gatekeeper to the conversation on compliance with globally evolving customer privacy rights and regulations. From ad tech driven personalization to martech driven personalization : from the days. A Customer Relationship Management (CRM) system maintains your customer, service provider and supplier data.
Expert insights. Personalized for you.
63 
Let's personalize your content