How B2BÂ Marketers Are Preparing For A Cookieless World
Envy
APRIL 5, 2022
First-party data is information collected passively by brands directly from their customers with their consent, through their own channels, like their website, email, SMS and loyalty programs. They own this data exclusively and can use it to create more personalized ads, content, and experiences catering to an individual’s interests.
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