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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

Ad Industry Metrics. Your campaign frequency has now gone up significantly. Rx: Cap your frequency to match your consumers preferences, and if they do unsubscribe, offer to reduce the frequency to a minimum. I once opted in to receive emails from a financial institution to learn more about their loan instruments.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Inventory – advertising space that a publisher has available.

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Navigating the Post-Cookie World: A Comprehensive Guide for Marketers and Advertisers

Choozle

If you’re looking to thrive in a world without third-party cookies, check out thi s comprehensive guide that provides a path forward with strategies that you can deploy today. Montulli explored various potential solutions before ultimately opting for the cookie, a decision he later elaborated on in a blog post.