Achieving customer experience excellence at seven critical life cycle points
ERDM
JANUARY 22, 2019
In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. The highest-ranking answer? ‘No
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