Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. For the marketer who wants a birds-eye view of the leading players, I’ve laid out who they are and how they are building their identity graphs.

Multi-Touch Attribution 101

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 101

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Google has announced plans to phase out third-party cookies in its Chrome browser in late-2023.

Marketing Automation Services 108

Marketing Automation Services Privacy Enterprise Management Work Management 108

accelerate agency

APRIL 11, 2023

Typical SaaS solutions allow companies to pay for their services on demand (paying for the resources they use), through a licensing model, or a subscription fee. Software as a Service is a licensing model by which users pay a subscription fee or some form of recurring charge to access software based on an external server.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Management 52

Single Grain

NOVEMBER 20, 2020

Adding appropriate meta tags. Optimized content has a far greater chance of ranking higher in the search results – and higher rankings lead to more traffic, increased sales, and extra profits. Hence, you can acquire targeted traffic resulting in higher leads. Writing a compelling meta description. Content Optimization Goals.

Optimization 145

Optimization Lead Scoring Lead Ranking Content 145

Single Grain

JULY 19, 2019

SEO A/B split testing squeezes the most SEO juice out of your site and gives you insight into the variables that move the needle. The robots can read license plates, report suspicious activity and collect data to report to their owners.” Real-time bidding, for example, is a type of programmatic ad buying. 4) Chatbots.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

The robots can read license plates, report suspicious activity and collect data to report to their owners.” Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. of digital display ads in the U.S.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108