Adometry Combines Attribution with Optimization
Customer Experience Matrix
APRIL 11, 2013
So…my last two posts on attribution systems ( MMA and VisualIQ ) were among the least popular ever, right down there with Marketing Lessons from Chernobyl (which, let’s face it, was in pretty poor taste). They have also moved from attributing past results to using predictive models to optimize current and future campaigns. Impressive.
120 
Let's personalize your content