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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Include a section for white papers, case studies, and videos. White papers. Blog posts and white papers are two of the most used formats. Search Network PPC Ads. Implement the Latest SEO Techniques.

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How to Write an Effective Business Blog

Webbiquity

A blog is not an ad, a traditional Web site or an online brochure. If you want to drive business with your blog, MarketingSherpa recommends adding a contact email link at the bottom of every posting. (To Adding contact information to each post is particularly critical when you have multiple authors contributing to a single blog.

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How Display Advertising Benefits B2B Businesses

Valasys

Investing in the right format of display ads is important for B2B marketers as the prospects for B2B marketing are scattered across numerous referral sites & hence, it gets entirely arduous and essential to track both the opportunities as well as revenue generated from each display ad. better Click-Through-Rates (CTRs).

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