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How B2B Brands Can Drive More Leads This Year

Webbiquity

Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. Image Source: eMarketer. Use LinkedIn Ads. LinkedIn ads are a great way to promote your business and target the right audience. Content Marketing. Leverage LinkedIn. Over to You.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. That I’m sure to hear about them since I know I’ve missed adding many to this list.) Here’s the problem.