Don’t Fear a Cookieless World, Instead Shore Up Your First-Party Data to Optimize Your Funnel
FunnelEnvy
MARCH 2, 2021
There’s another type of cookie though that’s not going anywhere — the first-party cookie, which allows marketers to collect first-party data. In this article, we’ll talk about the difference between the first and third-party cookie, why the first-party data is more valuable anyway, and how to use it to optimize your demand generation funnel.
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