Remove Ad Exchange Remove Cross-Selling Remove Differentiation Remove P2P
article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

But these artificial labels do not work because no matter what you are selling, you are selling to a person. In short, now is the time to shift to person-to-person (P2P) marketing. Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value. This is known as reciprocity of value.

article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

But these artificial labels do not work because no matter what you are selling, you are selling to a person. In short, now is the time to shift to person-to-person (P2P) marketing. Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value. This is known as reciprocity of value.

article thumbnail

What Is Web 3.0? The Future of the Internet

Single Grain

” This means that users will be able to sell their own data to advertisers while still retaining ownership and data privacy. Decentralized data networks enable various data generators to sell or trade their data without losing ownership, risking privacy or relying on intermediaries. 2) Decentralized Data Network. in Real Life.