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Spotify Ran a Witty Billboard Ad Campaign in December 2017 to Highlight the Listening Habits of Spotify Users. The first digital ad that ran in 1994 wasn’t rich in targeting, but after 25 years, the digital advertising industry is as sophisticated as it gets. Display ads. Social media ads. Over-the-top (OTT) ads.

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A/B Testing – Testing two variables like time of posting, color of button, kind of call to action, landing pages, ad, to see which one performs better. Advertising – Promoted content on social media. Advertising – Promoted content on social media. AB testing is not limited to two variables.

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What Is Outbound Marketing? Definition, Types, Strategy, Best Practices, and Examples

Digital Marketing Terms – 60+ Terms Explained and Simplified

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