The Broken Process Behind B2B Content
PathFactory
SEPTEMBER 15, 2021
According to research from B2B International , 35% of millennials agree that B2B platforms offer a considerably worse customer experience than their B2C counterparts, compared to just 21% of older generations. Think about a typical martech stack, composed of a CMS, CRM, MAP, and maybe an ABM tool.
Let's personalize your content