Ad Exchange Advertising Funnels AIDA Touchpoints 
ClearVoice
MARCH 9, 2020
Decision stage (BOFU ): In this final touchpoint before making a sale, your customer is ready to commit. When we envision the customer journey, we refer to a classic conical “funnel.” Sometimes this is referred to as TOFU — no, not a vegetarian cuisine staple, but rather the “Top of Funnel.” Absolutely.
BDB
SEPTEMBER 27, 2023
Within the traditional AIDA (Attention, Interest, Desire and Action) model, ISLs would fall within the Interest stage and therefore need to be progressed through the funnel to become a customer. We have already established that potential buyers are more inclined to share their details in exchange for relevant content.
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