Ad brokers Direct Marketing Opt-in Transparency 
Semcasting
APRIL 11, 2018
It has been used to regulate the use of certain kinds of sensitive data for advertising and other legitimate direct mail and CRM marketing purposes in the past. ” Perhaps this loaded legal phrase should serve as a linchpin for first and third party data collectors and data brokers going forward.
ClickZ
APRIL 29, 2021
A growing number of marketers have realized that IoT offers a direct channel with consumers that they would otherwise be unable to reach. Key to the new direction marketing is headed and the potential with IoT is data. update could have big implications for online marketers and IoT. Organizations get into this.
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