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Your Guide to Choosing a B2B Data Provider

Zoominfo

This data is split into three types: intent, fit, and opportunity. Intent Data. Intent data is used to discover buying signals found by tracking multiple sources. Data Hygiene: Data decay is unavoidable. It’s a feature that drives superior data accuracy!

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Your Guide to Choosing a Sales & Marketing B2B Data Provider

Zoominfo

What Is A B2B Data Provider? The term “data provider,” covers a wide array of business services. Think sales intelligence , pipeline prediction, data hygiene, CRM management, and so much more. In the early days, B2B marketing data providers started as a way to sell contact information.

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Information without Innovation is Just Data: The Modern Guide to Business Intelligence

Zoominfo

Success is often boiled down to a single phrase, offered up in the form of well-intentioned advice: “It’s all about who you know.” Before sales intelligence and data providers were common terms in the B2B space, there were list brokers and lead sellers— the questionable precursors to what companies like ZoomInfo have come to be today. .