Ad brokers, CPA and CPM - B2B Marketing Zone

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Ad brokers

CPA

CPM

Why we care about performance marketing

Martech

JUNE 29, 2022

Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. That makes it more expensive for your affiliates and partners to buy digital ads and increases the cost per action (CPA) for you.

Marketing Attribution

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies

What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

OCTOBER 17, 2019

You can perceive an ad network as a broker of sorts, collecting an enormous volume of impressions from publishers and then putting them up for sale to advertisers. Some of the options you could consider are: Cost per thousand impressions (CPM). Viewable CPM (vCPM). Cost-per-acquisition (CPA). Cost-per-click (CPC).

Cost Per Thousand

Cost Per Thousand Paid Search Agency Adsense Ads

Why we care about performance marketing

What Is an Ad Network? Definition, Types, and Examples

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